Building the budget for the campaign was the start of the creative process, not the end of it. A client pitches an idea for a campaign. The goal is to elevate their brand with innovative scripts, high quality cameras, multiple actors, and set designs. A perfect opportunity to create a superior product benefiting everyone involved.…
At the start of most years, January is a time of renewal. Fresh slate. Starting that “thing” you wanted to do; write a book, find that dream job, take a class, travel, get in shape. New year, new you. But January 2021 will not be like most years. The fitness community is acutely aware of…
We Are in the Midst of an Evolution We are witnessing a turning point in human evolution. The way we communicate has always been changing and adapting. Starting with verbal communication, moving to hieroglyphs then drawings, eventually leading to the invention of the printing press and cameras. As languages evolve, so do the devices that…
Good content should do two things: entertain and sell. You want a viewer to watch your content until the end, then buy a product, a concept, and/or a way of thinking. This applies to whether that’s a happy ending or a can of soda. When you create good content, this also yields two results: an…
You’d never know it, but for us at Midnight Brunch, this has been a long time coming. Over the years, we at Midnight Brunch have cut our teeth working on the smallest sets with the tightest of budgets to large Hollywood productions. These vast experiences have given us some unique skills and a wide knowledge…
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